why corporate junkies struggle.

when you start a company, it's dead by default.

like dead, dead.

-no customers.

-no revenue.

-no product.

-no capital.

-no nothing.

the only thing alive is your motivation.

it's your job as a founder to bring it back from the dead—at all costs.

and that's why startups are so fcking hard.

so how do you bring a dead thing back to life?

i don't know.

try everything you can.

-validate your idea.

-create your mvp.

-launch.

-test.

-user survey.

-analyze.

-make changes.

-re-launch.

if you manage to bring it to life, amazing.

if not, well, too bad.

now, the problem with people working at corporate companies—like for mba grads.

they’re great at keeping a company that's already operating, alive.

so the things they do at work aren’t as difficult.

-presentations.

-meetings.

-throwing in ideas.

-getting feedback from colleagues.

and this is where the trap is—same mistake first-time founders make.

employees think the steps they follow at work apply to starting a company from scratch.

like—"we need to raise money first."

"we need the perfect branding."

"we need a marketing strategy" (without even having a product).

but all of this?

red flags in the startup world.

there is no first-principles thinking.

last night i caught up with a founder from the states.

he pitched me his idea.

but he needed $500k to start working on his idea.

his background was working in the real estate industry for 18 years.

but if he came to me, said he had built something scrappy.

there were x users using it with x revenue generated.

with real traction.

asking for $500k is a different story—it's realistic.

nobody in the world is funding your idea before you start or even have a prototype.

that’s why "make something people want and launch quickly" exists.

to test your idea in the market.

-create.

-launch.

-iterate.

in a corporation, you have all the capital in the world.

starting a company, you have less than $1k to make it happen.

different game.

(dalle - lost in the startup world)