starting a company? do what you love.

doing what you're good at vs. doing what you love.

always a debate.

working for a company? do what you're good at.

starting a company? do what you love.

people who prefer stability, marriage, and work-life balance usually work for a company.

but companies don’t care about you.

they have no reason to.

as long as you help generate revenue, they’ll keep you in the machine.

but they want you to think you matter.

so they create ‘company culture.’

you know—

• employee benefits

• remote work

• workshops

• outings

• events

• referral bonuses

• incentives

all kinds of things to keep employees happy.

for companies, this is basic survival.

that’s why titles exist.

• ceo

• cto

• product manager

• lead designer

• developer

titles make employees feel important.

paul graham, founder of y-combinator, once said—

"founders, painters, hackers, architects… we are all makers."

but in the long run, doing what you're good at makes the company happy.

not you.

• generates them more money

• keeps their machine running

in exchange, you get a title.

a title AI might replace in a few years.

now.

starting a company and doing what you love?

completely different game.

why?

because bad things happen.

every. single. week.

for years straight.

• product failing

• 100+ investors saying no

• conflicts with co-founders

• struggling to build a team

• fights with investors

• outsourcing issues

• tax nightmares

• lawsuits

• court hearings

• financial chaos

• angel investors threatening you

• constant pressure

• no revenue

• +100 more

every 7 days, a new crisis lands on your desk.

and you have to solve it.

while trying to survive in the startup world.

most people can’t handle it.

• pressure

• fear

• stress

• anger

• sadness

• conflict

• depression

so who can?

people who do what they love.

they recover faster.

it’s like they have extra armor, taking less damage from every attack.

they have motivation, grit, and consistency.

even if grit and consistency fail, motivation stays.

because they love what they do.

people who do what they’re good at may have all three too.

but when things go wrong, they struggle.

motivation, grit, consistency—gone.

nothing left to fuel them.

people who do what they love still have motivation at the last crucial moment.

people who do what they’re good at don’t.

that last-minute difference is everything.

(dalle - last minute flame)